FOREO careers

Qualification: You have 2-4 years of proven, hands-on experience in a social media role where you were responsible for both strategy and execution, preferably in the beauty, lifestyle, or tech space. You are a native of Instagram and TikTok, with a deep understanding of what makes content work on each platform. Experience with Facebook and WhatsApp/Telegram is a strong plus. You are a content creation prodigy-highly proficient in shooting and editing video (for Reels/TikTok), designing graphics (Canva/Adobe Suite), and writing sharp, engaging copy. You have a data-driven growth mindset; you live for metrics and understand how to move the needle on both brand and sales KPIs. Experience with TikTok Shop is a major advantage. You are a trend-spotter with a finger on the pulse of local culture, able to quickly adapt and capitalize on viral moments. You are proficient with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Later). You are fluent in English and Vietnamese. You are a self-starter, thriving with autonomy. You don't wait for a brief; you bring the ideas and execute them. Responsibilities 1. Strategy & Growth: Develop and own the holistic social media strategy for SG, MY; VN and PH, with a sharp focus on Instagram, TikTok, and Facebook, to achieve brand building and direct sales objectives. Drive rapid growth in followers, engagement, and share of voice through innovative content and community initiatives. Build, launch, and manage our TikTok Shop strategy, turning social engagement into direct revenue. 2. Content Creation & Execution: Be the hands-on content engine: conceptualize, shoot, edit, and design a constant stream of engaging short-form video, static graphics, and compelling copy. Masterfully blend UGC, branded content, and AI-generated assets to produce a high-volume, high-impact content mix. Stay ahead of the curve on local and global social trends, rapidly adapting and executing them to make FOREO a relevant and talked-about brand. 3. Performance & Analytics: Track, analyze, and report on key metrics: follower growth, engagement rates, content performance, and-critically-sales conversion and revenue generated from social efforts. Use data to relentlessly optimize content strategy, ad spend (if any), and the TikTok Shop presence for maximum ROI. 4. Collaboration & Amplification: Work in lockstep with the Influencer & Content Marketing Lead to strategically amplify all influencer content, creatively repurposing it across all social channels for maximum mileage. Partner with the GM and Marketing Manager to align social strategy with overall business goals.

The Opportunity: We are seeking a strategic and hands-on Influencer & Content Marketing Lead to own and elevate our brand presence in the dynamic Vietnam market. This is a pivotal role where you will be the architect of our influencer strategy and a key driver of organic growth. You will not only craft compelling campaigns but also lead a small, mighty team, collaborating with global leaders to make a measurable impact on our business. This role is a key pillar of our marketing in Vietnam, with the clear opportunity to build the influencer marketing function and grow into a local or even regional leadership position. Your Mission: To build FOREO's brand love and market share in Vietnam by developing and executing a data-driven, creative, and cost-effective influencer and content marketing strategy that increases visibility, engagement, and sales. Key Responsibilities: Strategy & Execution: Develop and implement the quarterly/annual influencer & content marketing strategy for the Vietnam market. Plan and execute end-to-end influencer campaigns, from brief to launch, ensuring they are compelling, on-brand, and drive key business metrics (traffic, engagement, conversion). Research and analyze various content advertising opportunities, negotiate contracts to ensure cost-effectiveness and maximum ROI. Influencer Relations & Management: Proactively identify, recruit, and build lasting relationships with a network of key content creators (KOLs), establishing FOREO as their top-tier partner. Continuously explore new and relevant influencers to tap into fresh audiences and drive customer acquisition. Brief and manage influencers to deliver high-quality, engaging content (text, image, video) that uniquely communicates product benefits. Analysis & Optimization: Track, analyze, and report on campaign performance against KPIs (brand mentions, engagement, traffic, conversion, sales contribution). Utilize local insights, social media dynamics, and competitor analysis to continuously optimize strategies. Protect and enhance the online reputation of our products. Leadership & Operations: Manage and mentor one direct report, fostering a culture of excellence and proactive problem-solving. Manage the end-to-end influencer process: contracts, payments, and database management. Provide logistical support for local and global campaign launches. Collaborate effectively with the General Manager and Global Marketing teams to align market activities with global brand objectives. Why You'll Love FOREO: Impact & Visibility: You will work for a global beauty-tech brand and see the direct impact of your work on local and global campaigns. Autonomy to Innovate: You are encouraged to bring fresh ideas to the table and experiment daily. We trust you to take the lead and simply "notify," not "ask for permission." Growth Trajectory: This is not just a job; it's a career launchpad within a fast-growing company. We invest in our high-potential talent. A Team of Revolutionaries: You will become part of a highly skilled, international, and supportive team that values knowledge-sharing and bold thinking. Ready to Revolutionize Beauty-Tech with Us? If you are a proactive marketing professional with a passion for influencers and a drive to deliver results, we want to hear from you. Please submit your CV in English. Please note that only shortlisted candidates will be contacted. All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection. Influencer & Content Marketing Lead (Vietnam) Location: Vietnam Reports to: Global Marketing Manager & General Manager, SEA About FOREO: FOREO is a wildly innovative community of 3,000+ revolutionaries who choose bold over boring, every time. This Swedish beauty-tech company is forever hungry for something new-whether it's a groundbreaking high-tech beauty device or an unorthodox way to work smarter. If you're ready to break molds and challenge standards, you've found your tribe. Why You'll Love FOREO: Impact & Visibility: You will work for a global beauty-tech brand and see the direct impact of your work on local and global campaigns. Autonomy to Innovate: You are encouraged to bring fresh ideas to the table and experiment daily. We trust you to take the lead and simply "notify," not "ask for permission." Growth Trajectory: This is not just a job; it's a career launchpad within a fast-growing company. We invest in our high-potential talent. A Team of Revolutionaries: You will become part of a highly skilled, international, and supportive team that values knowledge-sharing and bold thinking. Ready to Revolutionize Beauty-Tech with Us? If you are a proactive marketing professional with a passion for influencers and a drive to deliver results, we want to hear from you. Please submit your CV in English. Please note that only shortlisted candidates will be contacted. All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection.